If you want to know others, you have to know yourself (EP.13)

I’m andy parker, and this week I’m talking to Anna Kincses, head of research for Why? a Hungarian design agency.

I wanted to learn more about how Anna found herself as head of research for an agency straight out of University and how her background in Cognitive sciences and landscape architecture influence her processes.

We debate the merits of focus groups, how to handle difficult, or aggressive research participants, when to do interviews or surveys, and how you can improve your interview technique by studying mindfulness and self-introspection.


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